The new 90 second 'She's always a woman to me' John Lewis ad

I think it's the first time I've heard an ad used in a sermon on or off Radio 4, but this morning on Thought for the Day, Canon Lucy Winkett of St Paul's Cathedral mused on the importance of the feeling in human life and referred to a new ad promoting John Lewis::



Made by Adam & Eve, it seems as though the ad isn't quite as original as the clients would have liked. According to a report in News of the World, it turns out that it is in fact an updated version of an italian ad.



From Campaign - Class of 2010,

SID ROGERS, HARRY BUDGEN - Creatives, Adam & Eve

If Sid Rogers and Harry Budgen's work at Adam & Eve is anything to go by (the ruthless areyoupopular.co.uk and the Phones4u Christmas wrapping paper featuring an Asbo Santa, gangster elves and a suicidal turkey, for example), you'd be forgiven for thinking they are slightly disturbed. In fact, Rogers would rather not talk about his personal life because "it makes people uncomfortable".

But this couldn't be further from the truth, according to Ben Priest, a founder of A&E. "They are the most helpful, no-bullshit team you will ever meet," he says.

Since joining straight from Central Saint Martins, Rogers and Budgen have worked on six TV ads, seven radio ads, three press campaigns, an outdoor campaign and a website, and become "a very important part of the Adam & Eve family".

Wonder if Sid or Harry visit Italy now and again?